On 17th September 2025, at St. Britto’s Academy, Chennai, the FEFDY Sales Executives Programme entered its second day with a focus on Sales Skills and Market Strategy. The day opened with an energizer and recap before diving into a Sales Techniques Workshop, where executives explored effective communication and persuasion strategies. A group discussion on visit planning and territory management provided structured approaches to school outreach, while specimen handling and order delivery were emphasized in the first business session. A key highlight was the exclusive showcase of FEFDY’s digital products, giving participants in-depth insights into innovative tools that enhance classroom learning. The afternoon sessions covered the Unolo App for field tracking and reporting & documentation for efficient workflows. The day closed with reflections and Q&A, leaving executives equipped with sharper skills, digital expertise, and market-ready strategies to represent FEFDY Curriculum with confidence.